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Dan
Sorenson
VP of Finance
BetterUp
Dan Sorensen is a strategic finance executive, CPA, and U.S. Army veteran with over 15 years of experience partnering with CEOs, CROs, and Boards to drive growth, operating discipline, and enterprise decision-making in high-growth technology companies. As VP of Finance at BetterUp, Dan built and led the company's GTM Finance function and has served as Interim Head of FP&A, working directly with the CEO, COO, and Board on company-wide planning, scenario modeling, and resource allocation. He is responsible for authoring and presenting Board-level GTM narratives and has played a central role in elevating finance from a reporting function to a strategic partner embedded in commercial and executive decision-making. Prior to BetterUp, Dan spent eight years at Propeller Industries as a fractional CFO to high-growth SaaS, CPG, and e-commerce companies, where he supported over $200M in capital raises and $100M+ in M&A transactions and served as a trusted advisor to founders, CEOs, and Boards through scale, fundraising, and leadership transitions. He also served as VP of Finance at Hoplark, where he led a company-wide cost reset that cut EBITDA losses by 50% and facilitated the sale of the brand to a strategic partner. Dan holds an MBA from the University of Illinois at Chicago and a BBA in Finance from the University of Wisconsin-Madison. He served 21 years in the U.S. Army Reserve and Wisconsin Army National Guard as both an enlisted infantryman and a commissioned finance officer.
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