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Emma
Martin
CFO
Edelman
Emma Martin is a commercial CFO, NED, and strategic business partner with broad consulting experience across finance, talent, operations, and communications. Currently EMEA CFO at Edelman, she is a qualified chartered accountant with a career built in the communications industry. After 20 years in Asia and Australia, she recently returned to the UK. Emma is known for developing high-performing teams and solving business challenges with creativity and clarity. She also mentors emerging finance professionals and previously served on the board and finance committee of Habitat for Humanity Hong Kong.
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05 November 2025 15:30 - 16:15
Fireside chat | Empowering the future of finance: people, process, and AI
As finance functions evolve at an unprecedented pace, leaders are challenged to build teams and capabilities that can thrive in an increasingly digital, data-driven environment. This fireside chat brings together senior finance executives to explore how organizations can strike the right balance between human expertise and intelligent automation. From cultivating adaptive, AI-literate teams to reimagining workflows and decision-making processes, the discussion will examine what it takes to create a finance function that’s both future-ready and human-centered. Speakers will share practical insights on leadership, culture, and technology adoption—revealing how to empower people and processes to drive innovation, resilience, and sustainable growth.