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Sana
Deshmukh
VP of Finance
Yext
Sana is a seasoned finance executive with a proven track record of success in driving growth and profitability. As VP of Finance at Hearsay Systems, she led a team of analysts, oversaw the company's budget, and played a key role in its acquisition by Yext. Prior to Hearsay, Sana held finance and M&A roles at Clearway Energy Group and Dominion Energy, where she gained expertise in strategic planning, financial modeling, and deal execution. Her experience spans various industries, including energy, technology, and financial services
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24 February 2026 09:15 - 09:45
Where the next dollar went: The 2027 allocation calls that got funded, and the two that didnā€™t
Every 2027 plan was signed off with a list of losers attached. This keynote opens one of those plans up. It covers every request that came in, which ones got funded, and the case that went to the CEO and board. Then comes the part that never makes the board deck: the two allocation calls that didnā€™t go financeā€™s way, why they lost, and what the plan looks like without them, six weeks into the year. If youā€™re about to defend a contested budget line this year, start here. Key takeaways: - How to rank competing requests when every one of them has a credible case - What to do when you lose an allocation argument you were right about - The Q1 signals that show whether your biggest bets are holding