Now more than ever, companies are chasing growth across a fragmented landscape—from traditional retail and D2C to physical storefronts and franchising. While the customer experiences a seamless single brand, Finance leaders are left to manage the "invisible" complexity: divergent strategic alternatives, competing P&Ls, mismatched cash flow cycles, and investment opportunities across verticals. This session dives into the mechanics of building a unified financial truth in a multi-channel world. Using real-world case studies from high-growth omnichannel companies, we will explore how to lead planning and reporting to support business partners in decision-making. Participants will walk away with practical ideas for leading omnichannel planning and reporting, including strategies to align cross-functional stakeholders. Get ahead of the curve and ready your organization for the next evolution of integrated growth.