Product and go-to-market teams generate the signals that shape growth narratives. CFOs decide which of those signals earn capital. In an environment defined by uncertainty, constrained liquidity, and heightened board scrutiny, finance leaders are increasingly asked to assess growth signals that arrive early, incomplete, and framed for speed. The CFO’s role is to pressure-test those signals. To separate market momentum from capital readiness. To translate strategy into investable decisions while protecting forecast credibility, governance discipline, and downside exposure. This fireside chat brings together a candid, practitioner-level discussion on how CFOs evaluate product and growth signals in real time. How judgment is applied when data is directional rather than definitive. How decision velocity is managed without compromising liquidity, control, or accountability. And how finance leaders work with product and commercial partners to ensure market narrative is grounded in capital reality. Designed for CFOs and senior finance leaders, this session focuses on the moments where collaboration matters most. Where growth ambition must be reconciled with balance sheet capacity. And where disciplined capital allocation determines which opportunities scale and which remain signals only.